๐ There are over 30,000 recruitment businesses in the UK. Apparently, one in every 67 limited companies registered in the UK is a recruitment agency.
The industry is highly competitive and has been around for a long time.
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โ๏ธSo, if youโre a recruitment business owner, how do you differentiate your company? How do you choose your USP?
Most donโt. Most either remain silent on the subject or simply state theyโre not the same as everyone else. This isnโt a criticism. They are very difficult to settle on.
Of course you try to give great customer service – but is that really a USP?
Once youโve made your choice, itโs for the long term. You canโt chop and change your USP.
You also have to live it, always. Your credibility is shot if your service delivery doesnโt live up to your USP.
But your USP can also blind you. Focusing on a very narrow position can distract you from other extremely important facets of your business that need your attention.
But, if you get really specific and โuniqueโ it can become difficult to stick to, especially if you are running a successful, evolving recruitment business.
๐ง ๐๐จ, ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐๐ก๐จ๐จ๐ฌ๐?
๐ข This challenge is a prime candidate for what Daniel Kahneman calls โslow thinkingโ (Thinking, Fast and Slow). So, take your take time. Brainstorm with your team.
๐ข Test it, talk to your customers. Do they really care about the USP youโve come up with? What USP is most important to them?
๐ข Start with your core values. Basing your USP on your core values makes it easier to commit to.
๐ข Ask yourself what you want to achieve in the long term?
๐ข What is your competition up to? Can you do it better or differently?
How does your USP stand up?
